I

usually

fill

my

time

looking

after

great

designs,

designs,

designs,

walking

my

Paul Portrait
Paul Portrait
Paul Portrait

dog,

dog,

dog,

spotting

sleek

Paul Portrait
Paul Portrait
Paul Portrait

landscapes

landscapes

landscapes

and

trying

new

Paul Portrait
Paul Portrait
Paul Portrait

recipes.

recipes.

recipes.

Info

Nice to meet you! 🙋🏼‍♂️

I'm Paul, a 26 years old youngster, passionate about food, sports, nature and everything visual. I've always been drawn to the creative field, as my early interests were about architecture, drawing or building something out of Lego.

I've graduated from University of Plymouth, UK, in 2019 and soon after, I started my career endeavours closer to home, in Romania. After 4 years of expanding my capabilities from brand identity / art direction / illustration / motion design / packaging, to product design / UX / UI, I wanted some new design perspectives and problem solving approaches.

I sought to expand my knowledge on international grounds, in Copenhagen, having the renowned Danish Design influence my perception in the field. This drove me to unceasingly think of ideas that have human-centred narratives. Now, I want to bring back home all these learnings and to do great things with the people in Romania. 

I like to think that I bring in any space I interact with, a lot of creativity, personality, enthusiasm, teamwork, friendliness and strong communication skills.

When I take a break from the design work, you can find me on walks with my dog 🐕 (his name is Taco and he's full of energy at any given time of the day), exploring the outdoor scenery, or eating too much pasta.

Experience

Product Designer

Starred.com

Oct 2022 - Present

  • Owned design system and visual strategy for a merged company and product.

  • Took design lead alongside marketing department to envision & create the branding, marketing templates and website for the new "Starred.com" brand.

  • Revamped the UI of the old Starred B2B Analytics, resulting in an NPS increase of 41 (from -16 to 25).

  • Worked alongside the team on a B2C product that sees 1000+ monthly sign-ups from candidates that are in process with our B2B customers.

  • Had constant alignment with internal teams and also coordinated small workshops or walkthrought when new features or updates were released.

  • Conducted numerous user interviews to align and discover insights.

Product Designer

Starred.com

Oct 2022 - Present

  • Owned design system and visual strategy for a merged company and product.

  • Took design lead alongside marketing department to envision & create the branding, marketing templates and website for the new "Starred.com" brand.

  • Revamped the UI of the old Starred B2B Analytics, resulting in an NPS increase of 41 (from -16 to 25).

  • Worked alongside the team on a B2C product that sees 1000+ monthly sign-ups from candidates that are in process with our B2B customers.

  • Had constant alignment with internal teams and also coordinated small workshops or walkthrought when new features or updates were released.

  • Conducted numerous user interviews to align and discover insights.

Product Designer

Papervee

Feb 2022 - Oct 2022

  • Created the logo and branding for this product that aimed to innovate digital HR processes for companies in Romania.

  • Participated in product strategy and discovery sessions to settle on an MVP.

  • Led product design for a web and mobile app.

  • Closely collaborated with the team to align on prototypes and a market-ready MVP.

Product Designer

Papervee

Feb 2022 - Oct 2022

  • Created the logo and branding for this product that aimed to innovate digital HR processes for companies in Romania.

  • Participated in product strategy and discovery sessions to settle on an MVP.

  • Led product design for a web and mobile app.

  • Closely collaborated with the team to align on prototypes and a market-ready MVP.

Graphic Designer

Pixel Solutions

Mar 2021 - Oct 2022

  • Led the creative process of most branding projects.

  • Aligned with other marketeers, copywriters and stakeholders when creating ad materials.

  • Generated numerous email marketing campaigns, supporting clients with national impact.

  • Worked alongside the team to launch an MVP product for Papervee.

  • Assisted the company to achieve a 4x in turnover since I joined.

Graphic Designer

Pixel Solutions

Mar 2021 - Oct 2022

  • Led the creative process of most branding projects.

  • Aligned with other marketeers, copywriters and stakeholders when creating ad materials.

  • Generated numerous email marketing campaigns, supporting clients with national impact.

  • Worked alongside the team to launch an MVP product for Papervee.

  • Assisted the company to achieve a 4x in turnover since I joined.

Graphic Designer

Globencer

Aug 2019 - Mar 2021

  • Completed and launched 10+ brands/rebrands with local, national and international audiences, providing strong market stability after release and increased traffic & revenues.

  • Created alongisde the team a brand for a local museum "Casa Darvas - La Roche".

  • Was the designated person for the Art Direction of 2 album books - "Povestea Palatelor Oradene" volumes 2 and 3.

  • Collaborated and led successful advertising campaigns alongside a small in-house team.

Graphic Designer

Globencer

Aug 2019 - Mar 2021

  • Completed and launched 10+ brands/rebrands with local, national and international audiences, providing strong market stability after release and increased traffic & revenues.

  • Created alongisde the team a brand for a local museum "Casa Darvas - La Roche".

  • Was the designated person for the Art Direction of 2 album books - "Povestea Palatelor Oradene" volumes 2 and 3.

  • Collaborated and led successful advertising campaigns alongside a small in-house team.

Skillset

Product Design

Product Vision & Strategy

UI and UX Design

Wireframing

Prototyping

Usability Testing

User Research

Sketching

Branding & Visual Identity

Motion Graphics

Video Editing

Email marketing

3d Rendering

Framer Development

Webflow Development

Web Dev languages

Tailwind

Teamwork & Collaboration

Storytelling

Agile

Shape Up

Tools

Figma

Adobe CC Apps

Spline

Procreate

Maze

GitHub

ClickUp

Jira

Slack

Google Workspace

Framer

Webflow